ThinkTank Treasury

5 Key Skills For Agency Planners

2010-09-03T08:00:00.000-07:00

The Rockstar Planner video series explores the world of exceptional account planners, highlighting key skills of the profession.

via psfk

The Do's and Don'ts of Using Social Media for Business

2010-06-22T08:00:00.000-07:00

Social Media Applications are transforming the way people communication.

Whether you are already using social media for business or just starting out these Do’s and Don’ts will serve you well in helping you build your Social Media Empire.

via thesteelmethod.com

"The Impulse Shopping Fact Sheet" Infographic

2010-04-26T20:00:00.000-07:00

Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? If so, you've made an impulse purchase!

Unplanned purchases not only help drive the economy, but also put shoppers in a better mood by relieving negative emotions such as stress and anger. So, who shops on impulse and what do they usually buy?

This graphic helps illuminate some interesting traits of a typical impulse shopper on the prowl.

http://milo.com/blog/the-impulse-shopping-fact-sheet/?display=wide

How are Mobile Phones Changing Social Media?

2010-04-08T12:51:00.000-07:00

(via @kullin)

Best Online Planning Tools

2010-02-23T08:00:00.000-08:00

IPA Desk Research 2010

View more presentations from Nick Emmel.

Best Resources for Desk Research using online sites, tools and applications:

Professional Insight - the big "traditional" resources that cost a lot of money

Mintel - Big, hefty market intelligence reports
TGI - Market Research surveys and analysis
Forrester - More editorial reports on specific pertinent topics
WARC - the bible of marketing and advertising specific insight
Datamonitor - business specific insight and intelligence
LexisNexis - news aggregation service
Nielsen - the mecca of insight. Tools, papers, resources, everything
eConsultancy - digital marketing specific insight

If your agency does not have access to these expensive resources, you can access them via:

RoyalMail Infobank - A great resource in Holborn where you can use these resources for FREE
IPA Information Centre - the lovely people here can do searches for you if you are an IPA affiliated agency

Industry Information - the "obvious" trade rags and blogs and their wealth of news, articles and commentary

BrandRepublic - Central news resource for advertising and media
AdAge - Global news resource
Creativity - creative led news and opinion
Adverblog - great aggregator of great ads
Adrants - more advertising stuff from around the World
This is an ad - blatant plug for mine and Toby's "alternative" advertising aggregator
Planners Blogs - the Plannersphere wiki of all the planner's blogs (not all are active anymore)

Ideas Conferences - source of inspirational presentations

TED - the ultimate video resource of truly inspirational speakers
GEL Conference - more brilliant presentations from the Good Experience Live Conferences
Interesting - Tons of stuff from Russell's Interesting conferences from around the world is online

Business Insight - the kind of planning resource that makes you credible to the big cheeses

Economist - don't underestimate the amount of cleverness hidden here. CEO's and Marketing Directors adore it when planners quote economist articles.

Digital Marketing Insight - for when you have to justify that increasing digital spend

IAB - Brilliant resource for internet stats and case studies

User Experience Insight - understanding the experience of your brand as well as the message

Boxes and Arrows - great Information Architecture insight
Good Experience - Mark Hurst's brilliant user experience resources

Marketing Trends - seeing where the market, consumer and brands are heading

Springwise - new business ideas from around the world
Trendwatching - consumer trends, with brilliant monthly trend briefings
PSFK - daily news, ideas and trends aggregator from the lovely Piers Fawkes
Contagious - Quarterly intelligence briefing

Advertising resources - when you need to look at what the competitors are up to

Visit4info - quite cheap and thorough resource for ATL ads
Lurzer's Archive - global ad resource
Nielsen AdRelevance - advertising aggregator and analyser
Xtreme Information - competitor media monitoring

Web trends - getting a wider view of activity on the web

Google Trends - track any online trends you fancy and plot them on pretty graphs
Google Alerts - push delivery via email of every new piece of content around a specified keyword
Alexa - slightly flaky competitor website traffic monitoring

Professional Buzz tracking - the essential paid-for tools for any social activity

Buzzmetrics - The daddy of buzz metrics tools from Neilsen
Onalytica - a tasty alternative
Integrasco - more "grown up" tracker

Free Buzz tracking - the free but slightly dodgy suite of buzz trackers. Good for indicative measures.

Trendrr - comprehensive real-time buzz tracking tools
Serph - realtime buzz tracking
Omgili - Find out what people are saying
Trendpedia - buzz tracking powered by Attentio
How Sociable? - understanding how well a brand fares in social media
Addict-o-matic - brilliant visual social buzz aggregator, using an automated NetVibes-type interface

Search Insight - researching keywords to see what people are searching for

Google AdWords - understand search terms around your product and brand

Social Bookmarks research - see what people think is important content around a brand or product as opposed to an "engine"

Del.icio.us - The daddy of social bookmarks
StumbleUpon - recommendation driven bookmarking
Digg - news and content with a tech leaning

Facebook analysis - Seeing how people act on Facebook

Adonomics - bespoke Facebook application tracking (see how crap most of them are)

Blog research - for understanding what real people are saying specifically on their blogs

Technorati - the Google of Blogs

Board Trackers - see what the topics for discussion on forums is around key words

BoardReader - Message Board and Forum reader
Board Tracker - and another one
Google Groups - searching groups with Google

Twitter Research - getting under the skin of what's happening on Twitter

Twitter Analyzer - A bunch of insightful ways to look at a Twitter account
Tweitgeist - Twitter Zeitgeist
#hashtags - real time monitoring and analysis of topics on Twitter
Twitt(url)y - tracking URLs inserted into Tweets
Twitrratr - automated Twitter analysis tool that sorts Tweets around a term into positive, negative and neutral
Twilert - Like Google Alerts, but for Twitter...
Tweetbeep - ... as is this
Xefer - Pretty way to represent Twitter account usage stats

Researching Video content - understanding what people are watching online

Truveo - online video content aggregator (with great top 10's)
Viral Video Chart - keeping track of what's hot, with great trend graphs and tools

BEYOND THE INFORMATION DEPARTMENT: Planning is about INSIGHT, not just information.

As he says in the presentation, it is easy to get carried away with all of these resources in your hands and start churning out reams of deckage on any topic. Good planning is not about gathering every last shred of information. It is about selectively searching for the interesting bits and then turning that from information into insight. That's the magic of planning.

via 25 lttrs n th alphbt

How To Write A Creative Brief

2010-02-22T07:00:00.000-08:00

Creative Brief Workshop

View more presentations from Nick Emmel.

25 lttrs n th alphbt has a great deck breaking apart the creative brief.

Mobile Intent Index

2010-02-21T07:00:00.000-08:00

According to a new survey announced today by Ruder Finn, an independent public relations agency, Americans are spending an average of 2.7 hours on the mobile Internet. Ruder Finn's first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile internet (http://intentindex.com/mobile). Some interesting findings: Social Connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones "at the moment" to connect with others.

Personal finance tool. Mobile phone users are 1.6 times more likely to manage finances compared to traditional users(62% versus 39%).

Advocacy. Nearly half of mobile users (49%) go online to advocate compared to only 41% of traditional users. In fact, they (67%) are 1.4 times more likely than traditional users (47%) to activate support.

Youth are the target for retailers. Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%).

Men look at prices but women buy. When shopping, men are more likely than women to compare prices (47% vs. 30%), but women are more likely to purchase (40% vs. 30%).

The Structure of Trends 2010

2010-02-01T07:00:00.000-08:00

The Structure of Trends 2010

View more presentations from Tim Stock.

Reminder to Marketers

2010-01-27T07:00:00.000-08:00

Simple and smart for all relationships.
Thanks to Paul Isakson for sharing.

Picturing the Past 10 Years

2009-12-28T07:00:00.000-08:00

An interesting piece offered by the New York Times, created by Phillip Niemeyer, on the past decade.

Redscout Presents SPUR Episode 4: The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

2009-12-15T18:30:00.000-08:00

Our first three episodes looked at how planners see planning and how the industry sees planning. In our fourth episode, we explore clients’ relationship with planning and how the craft is valued overall.

Clients are getting what they want from agencies, but are clients getting what they need from planners? What are they paying for and what are they getting? We also ask the question, is the value of planning limited by what advertising or communications inherently provides? To a hammer, is everything a nail?

Simple questions that cut to the core of the traditional agency model. All agree that the potential is to go further upstream and truly impact a Client’s business. And that, somehow, planning may be trapped within a potentially out-dated and self-perpetuating model.

via: PSFK & Redscout's SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.

Redscout Presents SPUR Episode 3: Are Planners Glorified Researchers?

2009-12-01T18:00:00.000-08:00

Whenever you ask about the history of planning you inevitably hear “the voice of the consumer.” And while the phrase has become a shorthand description of what planners do, we found that planners, the elite and the newbies alike, all feel it short-changes the actual job.

Interestingly, the insistence that “the voice of the consumer” is just a myth has resulted in a confounded description of the craft.

In our third episode of Spur we explore the differences between “planner as researcher” and “planner as something else,” whether that is creative muse, talent guru, or digital ninja.

Are planners just glorified researchers?

via: PSFK & Redscout’s SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.

Redscout presents SPUR Episode 2: Talent

2009-11-17T18:30:00.000-08:00

By asking our interviewees what qualities they think make a good planner as well as what they look for in a new hire or colleague, we uncover what's changing in the demands of the role and how the so-called Rockstars are setting the bar high.

The validity of the title "planner" is under fire in a world where hybrids and tech specialists push the boundaries, but a common theme we (in the brand-driven innovation space as opposed to a more pure communications house) found especially interesting.

Gaining extra credit means literally DOING more today; seeing ideas through and making things happen. Planning and strategy cannot be thinking and information alone, perhaps we are best placed to articulate ideas and shepherd the process after all.

via: PSFK & Redscout's SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.

Redscout Presents SPUR Episode 1: Is Planning Impotent?

2009-11-05T07:30:00.000-08:00

There is clearly a belief that planning suffers a bit from an identity crisis, tending to be self-referential and consumed by its own purpose and definition. Why is planning’s analytical lens so often turned upon itself? And why does planning often find itself validating its worth?

Perhaps Dan Cherry, managing partner at Anomaly, sums it up best when he wonders if planning is impotent. “If you have a point of view on the ‘plan,’ why wouldn’t you be involved in the doing?”

The more we talk about planning the more we realize that people outside the industry just don’t know what it is (or necessarily care). Planners want to impact real business and creativity more directly. Whether it’s “the output” as Gareth Kay puts it, or working further “upstream,” as Paul Woolmington says.

Is the agency model inherently an obstacle to good ‘planning’? Are the motivations of a planner beyond a tactic or medium? As we continue the series, we’ll continue to explore these questions and offer up new contexts for understanding planners. (The next episode will explore talent and what makes a good planner).

via: PSFK & Redscout’s SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.

Rory Sutherland: Life lessons from an ad man

2009-10-01T07:00:00.000-07:00

The power of perceived value. Insightful and tremendously interesting view into our industry.

Poetry is when you make new things familiar and familiar things new. So, as ad men & women, we are truly poets!

Did You Know 4.0

2009-09-16T08:00:00.000-07:00

Update to the original "Shift Happens" video. This Fall 2009 version includes facts & stats focusing on the changing media landscape, including convergence and technology.

¡ʇno ʇı ʞɔǝɥɔ

2009-08-10T08:00:00.000-07:00

Flip your text upside down with the new Ben & Jerry FB App / ddɐ qɟ ʎɹɹǝɾ & uǝq ʍǝu ǝɥʇ ɥʇıʍ uʍop ǝpısdn ʇxǝʇ ɹnoʎ dılɟ

Vintage TV Ads

2009-07-30T08:00:00.000-07:00

Free collection of vintage TV ads from Duke University

2009-07-30T07:00:00.000-07:00

2009 Themes // Ideas Are Awesome

View more documents from Paul Isakson.

Balance Your Media Diet

2009-07-27T07:00:00.000-07:00

"Practicing good nutrition keeps your mind sharp, your body fit, and your life long. The same could be said for consuming media. (Seriously, knowledge is power.) When you add it all up, the average American spends roughly nine hours a day glued to some kind of screen, and like your diet, quality is as important as quantity. Here are Wired's suggested servings for optimal media health."

Why Do People Go Online?

2009-07-24T07:00:00.000-07:00

“Ruder Finn’s Intent Index is an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.

Major intent categories list and prioritize specific activities people perform to fulfill their intent online. The Intent Index compares and contrasts intents for separate groups including men, women, youth, and seniors.

The Intent Index underscores the emerging trend that people’s online behavior is better explained and understood by similarities in intent rather than demographic differences between them. This has profound implications for professionals embarking on PR, advertising and marketing campaigns.”

Daily Internet Activities, 2000-2009

2009-07-13T07:00:00.000-07:00

Daily Internet Activities, 2000-2009 | Pew Internet & American Life Project

Anatomy of An Ideal Planner

2009-06-22T12:00:00.000-07:00

via The Royal Society of Account Planning

Inspired Genius Ted Talk

2009-02-10T18:30:00.000-08:00

Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses -- and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. It's a funny, personal and surprisingly moving talk.

Most Contagious 2008

2009-01-16T07:00:00.000-08:00

Contagious Magazine's roundup of the most contagious stuff of 2008.

2008-12-29T12:00:00.000-08:00

Another good presentation about the current advertising shift.

Psfk Conference Singapore Sunshine Presentation 1.3

View SlideShare presentation or Upload your own.

Google Reader On The Go

2008-12-15T09:21:00.001-08:00

Tabbloid: Ever feel strapped for time in the morning and wish you could take your Google Reader newsfeed with you for your daily commute? Now you can with this new service from HP that allows you to compile your RSS feed into a printer-ready PDF document that's akin to a personalized magazine. With so many of us living in transit, this is certainly an efficient way to make use of downtime.

Need A Lift?

2008-12-12T12:00:00.000-08:00

Forty Inspirational Speeches from the Movies in Two Minutes [via Overthinkingit]

Wordle Word Clouds

2008-12-11T12:00:00.000-08:00

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like - the one above is from my delicious tags.

Make It Simple

2008-07-01T12:00:00.000-07:00

(via FFFFOUND!)

The Initiative of Interest

2008-06-30T12:00:00.000-07:00

(via FFFFOUND!)

Creative Problem Solving

2008-06-06T18:00:00.000-07:00

A recent post from Paul Isakson has brought us back to the basics on creative problem solving. Rather than diving head first for the "single most inspiring idea we can communicate", let's take a step up and start digging deeper into the issues facing our clients' brands. (It might not even be what they're asking for.) He reminds us:

Start by accurately define the problem(s), taking into account all of the objectives and challenges, and then begin looking for the most successful, effective and valuable solution(s).

(image credit)

What's Next In Media

2008-06-04T18:00:00.000-07:00

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Neil Perkin's excellent presentation on where media is today and where he sees it heading.

Social Media in Plain English

2008-05-29T12:00:00.000-07:00

Social Media in Plain English from leelefever on Vimeo.

Emotional Brands

2008-05-28T12:00:00.000-07:00

(via Tom Fishburne's Brand Camp)

searchme: New Visual Search Engine

2008-05-13T08:00:00.000-07:00

There's a better way to search than by looking at a dozen links with snippets on a page. searchme is an efficient new search engine that lets you scan resulting pages visually.

The Workers Plea

2008-05-12T08:00:00.001-07:00

(via adliterate)

Brand Tags

2008-05-11T08:00:00.000-07:00

Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.

How To Work Better

2008-05-06T18:00:00.000-07:00

(via WeHeartIt)

Facebook Lexicon

2008-05-01T18:00:00.000-07:00

Similar to Google Trends, Facebook Lexicon allows you to see buzz and create a trend graph for different words and (two-word) phrases on Facebook Walls. For more details, check out PSFK's feature or the Unofficial Facebook Lexicon blog for some interesting trends and observations.

Go Beyond The Explanation

2008-04-25T12:00:00.000-07:00

(via FFFFOUND!)

Trendpedia

2008-04-24T18:00:00.000-07:00

Trendpedia: Compare trends across blogs by keyword.

New research tool allows users to search the blogosphere by topic or keyword to see where, when, & what is being said. Found content is organized in a "trendline" that shows the popularity over the course of 3 months. Trendlines can be posted to webpages & social networking profiles, & the site even allows users to do comparison searches, e.g. American Eagle vs. Abercrombie & Fitch. Useful resource to monitor the perceptions of products and services among consumers.

Planning Advice II

2008-04-20T22:00:00.000-07:00

(via FFFFOUND!)

Trendrr | Data Tracking and Comparison

2008-04-02T18:00:00.000-07:00

Wanna check out a site's popularity over time? How about graphing an artist's plays on YouTube or MySpace or even find out how often people write blog posts about each prez candidate? Trendrr provides you with the tools to simply track, graph, compare and mash up all kinds of online data. The free tool allows you to identify trends across social graphs and networks, track engagement metrics, and look at what is really happening in real time.

Trendrr makes graphing even more simple by including a drag-and-drop scratchpad that lets you edit and compare graphs with ease. Don't miss the gallery of popular graphs, which are often informative and sometimes just funny.

Leading With Insight

2008-04-01T07:00:00.000-07:00

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Matthew Milan, of Critical Mass, shares some thoughts on insight, how to generate it and how to use it to drive great thinking.

Marketing to Make People's Lives Better

2008-03-31T20:00:00.000-07:00

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Exceptional presentation by Paul Isakson of space150 that showcases what's going on with marketing and where things are heading. Additional notes, including a brief overview of their "What's Next" lunch presentations (great idea!) can be found on his blog here.

Millennials Creating Change

2008-03-30T20:00:00.000-07:00

Powerful video message on the cultural changes Millennials are creating. The 26-year-old college student who produced this as their entry for the AARP (American Association for Retired People) U@50 Challenge won 2nd place!

Planning Advice

2008-03-13T18:00:00.000-07:00

(via FFFFOUND!)

Brand Camp Humor

2008-03-05T12:30:00.000-08:00

Struggling to determine (or convince) which benefit should take the lead? Tom Fishburne (a witty cartoonish who is actually in brand management) really captured this conundrum and so many others with his insightful art. Check out his blog for more witty goodness.

Quick Glossary Reference

2008-03-03T08:00:00.000-08:00

Need to explain Sequential Monadic Evaluation to someone but need a little help recalling how to articulate it? Click here for the MRA's Consumer Research Glossary of Terms.

Videopinions

2008-01-31T12:00:00.000-08:00

Here's a site where your average consumer can post user generated product guides and reviews. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

ExpoTV is the online destination for savvy consumers who want to connect, share and celebrate the products they are passionate about. Part of a dynamic movement to put people in control, consumers hear from real people on real products all in an easy-to-understand video format. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

Check out what people are saying about your brands. Better yet, go on and post your own thoughts.

Facebook Polls

2008-01-30T22:00:00.000-08:00

Know what your consumer really wants with Facebook Polls. Each poll costs $5 to set up, and then between $.10 and $1.00 per response, depending on how quickly you want the results. For that, you get to ask one question, up to 60 words in length. You can choose to finish the poll at 50, 100, or more responses, depending on how accurate you need the results to be. You can also target the poll to specific interest groups, demographics, and geographies. When purchased, the poll invitation shows up in users news feed depending on the target demographic selected.

What's Happening Online

2008-01-24T22:00:00.000-08:00

BusinessWeek chart on Who participates and What people are doing online.

The Flip Side of Focus Groups

2008-01-18T11:36:00.000-08:00

Find more videos like this on Plannersphere - Thanks, Christiane.

While there are certainly productive and purposeful types of consumer discussion groups, following consumers blindly is a bad idea. It takes a good moderator and courageous planner (often one in the same) to understand what's resonating with consumers or not (and why). We've all seen the focus group slamming film from the Arnold creatives, here's another articulation of similar frustrations.

Records Return

2008-01-17T12:30:00.000-08:00

Not only is the retro trend all the rage (think Polaroids!), but the vinyl experience is actually helping the music industry these days. trendcentral highlights the return of records' popularity and how labels and artists alike are enriching the music listening experience for consumers. What other comebacks have you noticed?

Tapping Into The Chatter

2008-01-15T22:00:00.000-08:00

See what people are saying about your brand and graph how much buzz your campaign has generated with Blogpulse, Technorati, and Opinmind.

Flickr Groups

2008-01-14T22:00:00.000-08:00

Wonder what's in people's fridge these days? This one's for you. Hoping someone will reveal the contents of their bag you? Here you go.

Social Bookmarking 101

2008-01-13T18:00:00.000-08:00

Thanks, Common Craft, for creating this 3.5 minute video that explains the use and benefits of social bookmarking.

Blogging 101

2008-01-11T18:00:00.000-08:00

Thanks, Common Craft, for this insightful three-minute how-to video on blogging. Common Craft has built their services on "using a simple format and real-world stories to make sense of complex ideas." Their product is simple and brilliant telling the story in plain English using short, unique and understandable videos in a format called "Paperworks".

Social Networks for 2008

2008-01-10T19:00:00.000-08:00

As social networking continues to get more niche and intelligent, Agenda Inc. briefed today on three new sites that bring together a sense of creativity and community.

BEHANCE - A creative collaboration site, sharing ideas, portfolios and projects, and ways to “make ideas happen.”
BIG THINK - Big Think is a global marketplace for idea-sharing, billed as a “YouTube for ideas”. It launched this week with interviewees that include Sen. Ted Kennedy, Richard Branson, Naomi Klein, Zac Posen, and master chef Jacques Pepin.
DOPPLR - “A beautiful and useful tool for intelligent travellers worldwide”, this site was much anticipated at the Le Web 3 conference in Paris this week, and is already growing rapidly.

Eye-Opening Statistical Art

2008-01-09T22:00:00.000-08:00

Running the Numbers, An American Self-Portrait by Chris Jordan examines the raw consumption and staggering statistics of American culture that often get overlooked because they're so large, it's hard to really grasp.

The Big 8 Trends for 2008

2008-01-08T19:00:00.000-08:00

As we start the year, it's always fun to look forward to what may be around the trendy corner.

2007 Trends Review

2008-01-08T18:00:00.000-08:00

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Account Planning Mind Maps

2008-01-07T13:18:00.000-08:00

During a recent agency tour and discussion around planning, I asked a group of bright and promising ad graduate students from The University of Texas at Austin to quickly create mind maps from what they know of planning so far. Here are just a few of their creative and insightful maps.

Evolving Youth

2008-01-05T23:00:00.000-08:00

(via lynetter)

Flickr + 3D + Flash = TiltViewer

2007-12-17T23:00:00.000-08:00

TiltViewer lets you check out Flickr's most interesting images in a 3D space. Excellent for daily dose of inspiration.

Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka

2007-12-13T11:20:00.000-08:00

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Online Communities Map

2007-12-12T23:40:00.000-08:00

Source: http://whiteafrican.com/?p=526

What makes a great idea nowadays?

2007-12-11T23:00:00.000-08:00

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Target Practice

2007-12-10T22:23:00.000-08:00

“The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable. You should welcome that, media people. But whether you do or not we want you to know we’re here.”

Source: http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html

Polygamous Marriage :: Connection Planning Conference

2007-12-10T22:00:00.001-08:00

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Speaker videos: http://www.polygamousweddings.com/blog/category/video

Account Planner Survey 2007

2007-12-10T22:00:00.000-08:00

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Heather LeFevre at Martin Agency (now CP+B) brilliantly (and diligently) turns in another Account Planner Survey for 2007.

Future of Planning

2007-12-09T23:00:00.000-08:00

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Zeus Jones speech from the 4As Account Planning conference in San Diego

Planning Conference Presentation

2007-12-09T21:30:00.000-08:00

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Presentation on the 7 'Deadly' Sins of Account Planning given at the 2007 4A's Account Planning Conference by Gareth Kay of Modernista! and Mark Lewis of DDB San Francisco.

Planning Conference Presentation

2007-12-09T21:15:00.000-08:00

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"Blogging the Agency" presented by Ed Cotton of Butler Shine + Stern/Influx Insights and Aki Spicer of Fallon Planning Blog at the 4As Account Planning conference in San Diego

We Are What We Buy

2007-12-08T22:00:00.000-08:00

(via lynetter)

Powerful Brand Stories

2007-12-07T22:00:00.000-08:00

(via lynetter)

The Brand Gap

2007-12-06T22:00:00.000-08:00

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Trends for the future

2007-12-05T22:00:00.000-08:00

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Six Emerging Media Trends

2007-12-04T22:00:00.000-08:00

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Social Media

2007-12-03T22:00:00.000-08:00

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How People are Using the Web

2007-12-02T22:00:00.000-08:00

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Search Engines Have Horsepower

2007-12-02T21:00:00.000-08:00

(via lynetter)

Periodic Table of Visualization Methods

2007-12-01T22:00:00.000-08:00

This resourceful table is chock full of ways to help visualize complex ideas like a competitive environment or a strategy. Scroll over any of the elements for examples. Mind maps, anyone? ;o)