Marketing to Make People's Lives Better

View Upload your own

Exceptional presentation by Paul Isakson of space150 that showcases what's going on with marketing and where things are heading. Additional notes, including a brief overview of their "What's Next" lunch presentations (great idea!) can be found on his blog here.

Millennials Creating Change

Powerful video message on the cultural changes Millennials are creating. The 26-year-old college student who produced this as their entry for the AARP (American Association for Retired People) U@50 Challenge won 2nd place!

Planning Advice

(via FFFFOUND!)

Brand Camp Humor

Struggling to determine (or convince) which benefit should take the lead? Tom Fishburne (a witty cartoonish who is actually in brand management) really captured this conundrum and so many others with his insightful art. Check out his blog for more witty goodness.

Quick Glossary Reference

Need to explain Sequential Monadic Evaluation to someone but need a little help recalling how to articulate it? Click here for the MRA's Consumer Research Glossary of Terms.