Thursday, May 29, 2008
Wednesday, May 28, 2008
Emotional Brands

Labels:
Brand Engagement,
Branding,
Consumer Insight,
Humor
Tuesday, May 13, 2008
searchme: New Visual Search Engine

Monday, May 12, 2008
Sunday, May 11, 2008
Brand Tags
Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:
It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.

Labels:
Brand Engagement,
Consumer Insight,
Ideas,
Research
Tuesday, May 6, 2008
Thursday, May 1, 2008
Facebook Lexicon

Labels:
Analytic Tools,
Brand Engagement,
Research,
Statistics,
Trends
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