Thursday, May 29, 2008
Wednesday, May 28, 2008
Emotional Brands
(via Tom Fishburne's Brand Camp)
Labels:
Brand Engagement,
Branding,
Consumer Insight,
Humor
Tuesday, May 13, 2008
searchme: New Visual Search Engine
There's a better way to search than by looking at a dozen links with snippets on a page. searchme is an efficient new search engine that lets you scan resulting pages visually.
Monday, May 12, 2008
Sunday, May 11, 2008
Brand Tags
Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.
Labels:
Brand Engagement,
Consumer Insight,
Ideas,
Research
Tuesday, May 6, 2008
Thursday, May 1, 2008
Facebook Lexicon
Similar to Google Trends, Facebook Lexicon allows you to see buzz and create a trend graph for different words and (two-word) phrases on Facebook Walls. For more details, check out PSFK's feature or the Unofficial Facebook Lexicon blog for some interesting trends and observations.
Labels:
Analytic Tools,
Brand Engagement,
Research,
Statistics,
Trends
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