Videopinions

Here's a site where your average consumer can post user generated product guides and reviews. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

ExpoTV is the online destination for savvy consumers who want to connect, share and celebrate the products they are passionate about. Part of a dynamic movement to put people in control, consumers hear from real people on real products all in an easy-to-understand video format. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

Check out what people are saying about your brands. Better yet, go on and post your own thoughts.

Facebook Polls

Know what your consumer really wants with Facebook Polls. Each poll costs $5 to set up, and then between $.10 and $1.00 per response, depending on how quickly you want the results. For that, you get to ask one question, up to 60 words in length. You can choose to finish the poll at 50, 100, or more responses, depending on how accurate you need the results to be. You can also target the poll to specific interest groups, demographics, and geographies. When purchased, the poll invitation shows up in users news feed depending on the target demographic selected.

What's Happening Online

BusinessWeek chart on Who participates and What people are doing online.

The Flip Side of Focus Groups

Find more videos like this on Plannersphere - Thanks, Christiane.

While there are certainly productive and purposeful types of consumer discussion groups, following consumers blindly is a bad idea. It takes a good moderator and courageous planner (often one in the same) to understand what's resonating with consumers or not (and why). We've all seen the focus group slamming film from the Arnold creatives, here's another articulation of similar frustrations.

Records Return

Not only is the retro trend all the rage (think Polaroids!), but the vinyl experience is actually helping the music industry these days. trendcentral highlights the return of records' popularity and how labels and artists alike are enriching the music listening experience for consumers. What other comebacks have you noticed?

Tapping Into The Chatter

See what people are saying about your brand and graph how much buzz your campaign has generated with Blogpulse, Technorati, and Opinmind.

Flickr Groups

Wonder what's in people's fridge these days? This one's for you. Hoping someone will reveal the contents of their bag you? Here you go.

Social Bookmarking 101

Thanks, Common Craft, for creating this 3.5 minute video that explains the use and benefits of social bookmarking.

Blogging 101

Thanks, Common Craft, for this insightful three-minute how-to video on blogging. Common Craft has built their services on "using a simple format and real-world stories to make sense of complex ideas." Their product is simple and brilliant telling the story in plain English using short, unique and understandable videos in a format called "Paperworks".

Social Networks for 2008

As social networking continues to get more niche and intelligent, Agenda Inc. briefed today on three new sites that bring together a sense of creativity and community.

BEHANCE - A creative collaboration site, sharing ideas, portfolios and projects, and ways to “make ideas happen.”

BIG THINK - Big Think is a global marketplace for idea-sharing, billed as a “YouTube for ideas”. It launched this week with interviewees that include Sen. Ted Kennedy, Richard Branson, Naomi Klein, Zac Posen, and master chef Jacques Pepin.

DOPPLR - “A beautiful and useful tool for intelligent travellers worldwide”, this site was much anticipated at the Le Web 3 conference in Paris this week, and is already growing rapidly.

Eye-Opening Statistical Art

Running the Numbers, An American Self-Portrait by Chris Jordan examines the raw consumption and staggering statistics of American culture that often get overlooked because they're so large, it's hard to really grasp.

The Big 8 Trends for 2008

As we start the year, it's always fun to look forward to what may be around the trendy corner.

2007 Trends Review

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Account Planning Mind Maps

During a recent agency tour and discussion around planning, I asked a group of bright and promising ad graduate students from The University of Texas at Austin to quickly create mind maps from what they know of planning so far. Here are just a few of their creative and insightful maps.

Evolving Youth

(via lynetter)