A recent post from Paul Isakson has brought us back to the basics on creative problem solving. Rather than diving head first for the "single most inspiring idea we can communicate", let's take a step up and start digging deeper into the issues facing our clients' brands. (It might not even be what they're asking for.) He reminds us:(image credit)Start by accurately define the problem(s), taking into account all of the objectives and challenges, and then begin looking for the most successful, effective and valuable solution(s).
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