Friday, July 24, 2009

Why Do People Go Online?

Ruder Finn’s Intent Index is an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.

Major intent categories list and prioritize specific activities people perform to fulfill their intent online. The Intent Index compares and contrasts intents for separate groups including men, women, youth, and seniors.

The Intent Index underscores the emerging trend that people’s online behavior is better explained and understood by similarities in intent rather than demographic differences between them. This has profound implications for professionals embarking on PR, advertising and marketing campaigns.”

1 comment:

Griffin Farley said...

Nice post! Thanks for sharing.