Picturing the Past 10 Years

An interesting piece offered by the New York Times, created by Phillip Niemeyer, on the past decade.

Redscout Presents SPUR Episode 4: The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

Our first three episodes looked at how planners see planning and how the industry sees planning. In our fourth episode, we explore clients’ relationship with planning and how the craft is valued overall.

Clients are getting what they want from agencies, but are clients getting what they need from planners? What are they paying for and what are they getting? We also ask the question, is the value of planning limited by what advertising or communications inherently provides? To a hammer, is everything a nail?

Simple questions that cut to the core of the traditional agency model. All agree that the potential is to go further upstream and truly impact a Client’s business. And that, somehow, planning may be trapped within a potentially out-dated and self-perpetuating model.

via: PSFK & Redscout's SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.

Redscout Presents SPUR Episode 3: Are Planners Glorified Researchers?

Whenever you ask about the history of planning you inevitably hear “the voice of the consumer.” And while the phrase has become a shorthand description of what planners do, we found that planners, the elite and the newbies alike, all feel it short-changes the actual job.

Interestingly, the insistence that “the voice of the consumer” is just a myth has resulted in a confounded description of the craft.

In our third episode of Spur we explore the differences between “planner as researcher” and “planner as something else,” whether that is creative muse, talent guru, or digital ninja.

Are planners just glorified researchers?

via: PSFK & Redscout’s SPUR video series exploring the intersection of brands, strategy, innovation and the world of account planning.