Another good presentation about the current advertising shift.

Psfk Conference Singapore Sunshine Presentation 1.3

View SlideShare presentation or Upload your own.

Google Reader On The Go

Tabbloid: Ever feel strapped for time in the morning and wish you could take your Google Reader newsfeed with you for your daily commute? Now you can with this new service from HP that allows you to compile your RSS feed into a printer-ready PDF document that's akin to a personalized magazine. With so many of us living in transit, this is certainly an efficient way to make use of downtime.

Need A Lift?

Forty Inspirational Speeches from the Movies in Two Minutes [via Overthinkingit]

Wordle Word Clouds

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like - the one above is from my delicious tags.

Make It Simple

(via FFFFOUND!)

The Initiative of Interest

(via FFFFOUND!)

Creative Problem Solving

A recent post from Paul Isakson has brought us back to the basics on creative problem solving. Rather than diving head first for the "single most inspiring idea we can communicate", let's take a step up and start digging deeper into the issues facing our clients' brands. (It might not even be what they're asking for.) He reminds us:

Start by accurately define the problem(s), taking into account all of the objectives and challenges, and then begin looking for the most successful, effective and valuable solution(s).

(image credit)

What's Next In Media

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Neil Perkin's excellent presentation on where media is today and where he sees it heading.

Social Media in Plain English

Social Media in Plain English from leelefever on Vimeo.

Emotional Brands

(via Tom Fishburne's Brand Camp)

searchme: New Visual Search Engine

There's a better way to search than by looking at a dozen links with snippets on a page. searchme is an efficient new search engine that lets you scan resulting pages visually.

The Workers Plea

(via adliterate)

Brand Tags

Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.

How To Work Better

(via WeHeartIt)

Facebook Lexicon

Similar to Google Trends, Facebook Lexicon allows you to see buzz and create a trend graph for different words and (two-word) phrases on Facebook Walls. For more details, check out PSFK's feature or the Unofficial Facebook Lexicon blog for some interesting trends and observations.

Go Beyond The Explanation

(via FFFFOUND!)

Trendpedia

Trendpedia: Compare trends across blogs by keyword.

New research tool allows users to search the blogosphere by topic or keyword to see where, when, & what is being said. Found content is organized in a "trendline" that shows the popularity over the course of 3 months. Trendlines can be posted to webpages & social networking profiles, & the site even allows users to do comparison searches, e.g. American Eagle vs. Abercrombie & Fitch. Useful resource to monitor the perceptions of products and services among consumers.

Planning Advice II

(via FFFFOUND!)

Trendrr | Data Tracking and Comparison

Wanna check out a site's popularity over time? How about graphing an artist's plays on YouTube or MySpace or even find out how often people write blog posts about each prez candidate? Trendrr provides you with the tools to simply track, graph, compare and mash up all kinds of online data. The free tool allows you to identify trends across social graphs and networks, track engagement metrics, and look at what is really happening in real time.

Trendrr makes graphing even more simple by including a drag-and-drop scratchpad that lets you edit and compare graphs with ease. Don't miss the gallery of popular graphs, which are often informative and sometimes just funny.

Leading With Insight

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Matthew Milan, of Critical Mass, shares some thoughts on insight, how to generate it and how to use it to drive great thinking.

Marketing to Make People's Lives Better

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Exceptional presentation by Paul Isakson of space150 that showcases what's going on with marketing and where things are heading. Additional notes, including a brief overview of their "What's Next" lunch presentations (great idea!) can be found on his blog here.

Millennials Creating Change

Powerful video message on the cultural changes Millennials are creating. The 26-year-old college student who produced this as their entry for the AARP (American Association for Retired People) U@50 Challenge won 2nd place!

Planning Advice

(via FFFFOUND!)

Brand Camp Humor

Struggling to determine (or convince) which benefit should take the lead? Tom Fishburne (a witty cartoonish who is actually in brand management) really captured this conundrum and so many others with his insightful art. Check out his blog for more witty goodness.

Quick Glossary Reference

Need to explain Sequential Monadic Evaluation to someone but need a little help recalling how to articulate it? Click here for the MRA's Consumer Research Glossary of Terms.

Videopinions

Here's a site where your average consumer can post user generated product guides and reviews. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

ExpoTV is the online destination for savvy consumers who want to connect, share and celebrate the products they are passionate about. Part of a dynamic movement to put people in control, consumers hear from real people on real products all in an easy-to-understand video format. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.

Check out what people are saying about your brands. Better yet, go on and post your own thoughts.

Facebook Polls

Know what your consumer really wants with Facebook Polls. Each poll costs $5 to set up, and then between $.10 and $1.00 per response, depending on how quickly you want the results. For that, you get to ask one question, up to 60 words in length. You can choose to finish the poll at 50, 100, or more responses, depending on how accurate you need the results to be. You can also target the poll to specific interest groups, demographics, and geographies. When purchased, the poll invitation shows up in users news feed depending on the target demographic selected.

What's Happening Online

BusinessWeek chart on Who participates and What people are doing online.

The Flip Side of Focus Groups

Find more videos like this on Plannersphere - Thanks, Christiane.

While there are certainly productive and purposeful types of consumer discussion groups, following consumers blindly is a bad idea. It takes a good moderator and courageous planner (often one in the same) to understand what's resonating with consumers or not (and why). We've all seen the focus group slamming film from the Arnold creatives, here's another articulation of similar frustrations.

Records Return

Not only is the retro trend all the rage (think Polaroids!), but the vinyl experience is actually helping the music industry these days. trendcentral highlights the return of records' popularity and how labels and artists alike are enriching the music listening experience for consumers. What other comebacks have you noticed?