Free collection of vintage TV ads from Duke University
Thursday, July 30, 2009
Monday, July 27, 2009
Balance Your Media Diet
"Practicing good nutrition keeps your mind sharp, your body fit, and your life long. The same could be said for consuming media. (Seriously, knowledge is power.) When you add it all up, the average American spends roughly nine hours a day glued to some kind of screen, and like your diet, quality is as important as quantity. Here are Wired's suggested servings for optimal media health."
Friday, July 24, 2009
Why Do People Go Online?
“Ruder Finn’s Intent Index is an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.Major intent categories list and prioritize specific activities people perform to fulfill their intent online. The Intent Index compares and contrasts intents for separate groups including men, women, youth, and seniors.
The Intent Index underscores the emerging trend that people’s online behavior is better explained and understood by similarities in intent rather than demographic differences between them. This has profound implications for professionals embarking on PR, advertising and marketing campaigns.”
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