Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:
It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit,
each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.
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