Daily Internet Activities, 2000-2009 | Pew Internet & American Life Project
Monday, July 13, 2009
Monday, June 22, 2009
Tuesday, February 10, 2009
Inspired Genius Ted Talk
Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses -- and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. It's a funny, personal and surprisingly moving talk.
Friday, January 16, 2009
Monday, December 29, 2008
Another good presentation about the current advertising shift.
Psfk Conference Singapore Sunshine Presentation 1.3
View SlideShare presentation or Upload your own.
Monday, December 15, 2008
Google Reader On The Go
Tabbloid: Ever feel strapped for time in the morning and wish you could take your Google Reader newsfeed with you for your daily commute? Now you can with this new service from HP that allows you to compile your RSS feed into a printer-ready PDF document that's akin to a personalized magazine. With so many of us living in transit, this is certainly an efficient way to make use of downtime.
Friday, December 12, 2008
Thursday, December 11, 2008
Wordle Word Clouds
Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like - the one above is from my delicious tags.
Tuesday, July 1, 2008
Monday, June 30, 2008
Friday, June 6, 2008
Creative Problem Solving
A recent post from Paul Isakson has brought us back to the basics on creative problem solving. Rather than diving head first for the "single most inspiring idea we can communicate", let's take a step up and start digging deeper into the issues facing our clients' brands. (It might not even be what they're asking for.) He reminds us:(image credit)Start by accurately define the problem(s), taking into account all of the objectives and challenges, and then begin looking for the most successful, effective and valuable solution(s).
Labels:
Account Planning,
Inspiration,
Marketing,
Planning Advice
Wednesday, June 4, 2008
What's Next In Media
Neil Perkin's excellent presentation on where media is today and where he sees it heading.
Thursday, May 29, 2008
Wednesday, May 28, 2008
Emotional Brands
(via Tom Fishburne's Brand Camp)
Labels:
Brand Engagement,
Branding,
Consumer Insight,
Humor
Tuesday, May 13, 2008
searchme: New Visual Search Engine
There's a better way to search than by looking at a dozen links with snippets on a page. searchme is an efficient new search engine that lets you scan resulting pages visually.
Monday, May 12, 2008
Sunday, May 11, 2008
Brand Tags
Brand Tags has just been launched as a "collective experiment in brand perception". The idea is simple enough: "a brand exists entirely in people's heads." This is what you see on the site:
It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.
It's a really cool project & great use of technology-as-research. All you do is type the first thing that comes to mind for each logo (each time you hit "submit," a new logo comes up). As soon as you submit, each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag cloud.
Labels:
Brand Engagement,
Consumer Insight,
Ideas,
Research
Tuesday, May 6, 2008
Thursday, May 1, 2008
Facebook Lexicon
Labels:
Analytic Tools,
Brand Engagement,
Research,
Statistics,
Trends
Friday, April 25, 2008
Thursday, April 24, 2008
Trendpedia
Trendpedia: Compare trends across blogs by keyword.New research tool allows users to search the blogosphere by topic or keyword to see where, when, & what is being said. Found content is organized in a "trendline" that shows the popularity over the course of 3 months. Trendlines can be posted to webpages & social networking profiles, & the site even allows users to do comparison searches, e.g. American Eagle vs. Abercrombie & Fitch. Useful resource to monitor the perceptions of products and services among consumers.
Sunday, April 20, 2008
Wednesday, April 2, 2008
Trendrr | Data Tracking and Comparison
Wanna check out a site's popularity over time? How about graphing an artist's plays on YouTube or MySpace or even find out how often people write blog posts about each prez candidate? Trendrr provides you with the tools to simply track, graph, compare and mash up all kinds of online data. The free tool allows you to identify trends across social graphs and networks, track engagement metrics, and look at what is really happening in real time.Trendrr makes graphing even more simple by including a drag-and-drop scratchpad that lets you edit and compare graphs with ease. Don't miss the gallery of popular graphs, which are often informative and sometimes just funny.
Tuesday, April 1, 2008
Leading With Insight
Matthew Milan, of Critical Mass, shares some thoughts on insight, how to generate it and how to use it to drive great thinking.
Monday, March 31, 2008
Marketing to Make People's Lives Better
Exceptional presentation by Paul Isakson of space150 that showcases what's going on with marketing and where things are heading. Additional notes, including a brief overview of their "What's Next" lunch presentations (great idea!) can be found on his blog here.
Sunday, March 30, 2008
Millennials Creating Change
Powerful video message on the cultural changes Millennials are creating. The 26-year-old college student who produced this as their entry for the AARP (American Association for Retired People) U@50 Challenge won 2nd place!
Thursday, March 13, 2008
Wednesday, March 5, 2008
Brand Camp Humor
Struggling to determine (or convince) which benefit should take the lead? Tom Fishburne (a witty cartoonish who is actually in brand management) really captured this conundrum and so many others with his insightful art. Check out his blog for more witty goodness.
Monday, March 3, 2008
Quick Glossary Reference
Need to explain Sequential Monadic Evaluation to someone but need a little help recalling how to articulate it? Click here for the MRA's Consumer Research Glossary of Terms.
Thursday, January 31, 2008
Videopinions
Here's a site where your average consumer can post user generated product guides and reviews. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.ExpoTV is the online destination for savvy consumers who want to connect, share and celebrate the products they are passionate about. Part of a dynamic movement to put people in control, consumers hear from real people on real products all in an easy-to-understand video format. Think of ExpoTV as YouTube meets Consumer Reports where users can upload their own product opinions or browse ExpoTV's catalog of over 200,000 Videopinions reviews.Check out what people are saying about your brands. Better yet, go on and post your own thoughts.
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