Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? If so, you've made an impulse purchase!
Unplanned purchases not only help drive the economy, but also put shoppers in a better mood by relieving negative emotions such as stress and anger. So, who shops on impulse and what do they usually buy?
This graphic helps illuminate some interesting traits of a typical impulse shopper on the prowl.